Bubblin - The Binge Reader. 🍬

Bubblin - The Binge Reader. 🍬

  • bubblin
  • 3 minutes
  • April 17, 2020

Hi there!

Meet Bubblin Superbooks. The binge reader for the web. 🔥🔥🔥

Before I explain what Bubblin does, let me share that if you are a book-lover who loves turning the page, you are in great luck today. Some awesome good luck to boot!

We print books on the web. 

And we do it the way books have been done for centuries. Like a traditional publisher.

With pagination, page-turns, responsive typography, strong layouts, referential accessibility and best of all features (one that is found only on physical books per se): line-tracking.

How do we do it?

To start, our web books follow the strict definition of a book. We have married the best of the web and books together. If you love physical books like I do, think of a digital avatar or an equivalent that just works.

Or try reading the Wuthering Heights on your iPad if you will.


Wuthering Heights by Emily Brontë



We bring everything nice about consumer books online.

But if you are a developer think of the ‘original iBooks’ but only for the web. Hold that thought for a bit because we’ll come back to discussing this in a moment.

First Principles Thinking

Bubblin doesn’t wrap your story into a file. We use the Superbook format instead.

I know it’s a bit difficult for many of us developers to admit this openly, but people do not like ebooks as they do the dead-tree. Files like pdf, mobi, epub, doc or even websites cannot equal the experience of a page-turner. In fact, in the real world books and files are not even the same things.

Books are something that our children love whereas files represent those vile oppressive forces that encode all evil in our society. Okay, not that bad of a Star Wars reference, but books don’t need to be a solution based on enterprise files or limited hardware. Books also don’t need to behave like a loose PowerPoint slide with bland transitions. Those are all degraded experiences and consumers don’t like it.

For the reasons mentioned above, we don’t do business style “file formats” and call it a book. Those are barely file, let alone a book.

On Bubblin the pages curl and turn (you can speed it up or turn it off) in a way that normalizes pace of reading and helps the reader absorb better. Build visual memories along the way.

We do this really well.

Try a book on your iPad if you like. Most of them are free and open source.

In conclusion Bubblin doesn’t have to stop here either. Many of our books exhibit examples of line-tracking, typesetting or leading, orphan and widow handling, and responsive bifolium but this is only a starting point.

Two years ago there was a very lively discussion about books on Twitter:

Patrick Collison

“…If books really do matter in the world, feels like we’d benefit from a lot more reading technology. Getting books onto the screen was a good first step.” ––Reference tweet


tweetstorm on books

Naval Ravikant

“Books need to be opened up freely before we can properly annotate and cross-link them…” ––Reference tweet

So now the question in context is, how far has this problem been solved? Does open and freely mean the web here?

Should the web and books be coalesce together into a single unified resource? What other possibilities, as Naval and others have pointed out, look like if such a schema of long-form becomes a reality? What is your take on Bubblin?

Do you like what you see? How can we improve?

Lastly, are you feeling generous today and want to help us spread the word?

About the author

Marvin Danig

I write code with my bare hands. 💪🏻 Yammer about Bubblin all day.

https://bubblin.io/marvin