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Demo in Sixty Seconds

How to demo your product with a 60 second animation.

Marvin Danig Marvin Danig • Oct 14th, 2015 (Web edition)

How to demo your product with a 60 second animation.

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Length:
12 minutes.
15 leafs
Price: FREE

Support:

All devices, all viewports, all operating systems and all modern browsers.

See support page for more information.

This book will render best on iPad Gen 2+, iPhones 4+ (Safari, Chrome or Firefox), Kindle Fire HDX 8.9 (Silk) and above, Google Nexus & Android 5+ (Chrome, Firefox or UC Browser), all versions of modern desktop browsers with windows, mac or linux.

Some books may contain webgl or shaders that could limit support or experience on older devices or browsers.

Synopsis

A few years ago we spoke to several animation makers out there, both leading agencies and non-leading ones, to help us make a small animation demo for our app. We wanted it to be in simple classical style animation.

We received several quotes from people but nobody would seek less than $10,000 for a 90 second animation -- an unsaid minimum length for business. We were turned off by most of the quotes or simply turned away with an advice to go a screencast instead.

Obviously we were bootstrapping so we had no choice but to go for a screencast for our launch; but then one fine morning we decided to do the animation entirely ourselves. For they say, when you're stuck between a cliff and a hard rock: GO BUILD YOUR OWN PLANE!

So here's how we made our animation video — an exact sixty second loop for our little letter-writing app.

And just in case you were thinking what happened to the app?: It died an year later.

This minibook has been derived from some of the notes we took back in 2012. This book was baked using Bookiza and sourcecode/manuscript is available on Github under MIT license.


About the Author

Marvin Danig

In love with math, music and sky.

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