The new secretary had some difficulty in convincing Brainard of the importance of what he called “publicity.” His own varied experience as a newspaper and magazine writer had given him a deep faith in this modern method of propaganda. He constituted himself at once the publicity agent of the new undertaking.
“It’s the only way to do things in this country. You must scatter your idea about in the newspapers and magazines, get people to talk about it and read about it, or it is dead before you start.”
Rather against Brainard’s inclination, Farson set off